Western Electrical sells its battery products worldwide through a channel of professional distributors. We appreciate the contribution they make to our global presence and warmly welcome new partners to join our business.

As a distributor, you operate as an independent business. You can source our batteries at wholesale rates, which leaves enough margin to resell to retail stores, chains or end users. On top of that, we provide selling aids and services to help you promote both your business and Western Electrical products.

Advantages and benefits we offer:

1. Wholesale pricing with healthy profit margins
● source the full range at factory wholesale rates and resell at your own pricing, keeping enough margin for a sustainable business.

2. Proven product quality
● batteries manufactured to strict standards across our full brand and series range, so your customers keep coming back.

3. Signage allowance at favorable prices
●  support for your store signage and branding to build local recognition of Western Electrical.

4. Personalized promotional material
●  catalogs, brochures and display materials tailored to your market and customers.
5. Fast service and a variety of marketing tools
●  quick responses and ready-to-use marketing tools that support your daily sales activities.

6. Stable supply with flexible order quantities
●  dependable production and shipping schedules, with order sizes that fit your market scale.

Become a Distributor
We value our distributors as long-term partners and warmly welcome new ones into our global business. To apply, send your company profile, target market and business plan through our Contact page. Our sales team will review your background, evaluate the cooperation fit and guide you through agreement and onboarding. For full details of distribution terms and support, download our distributor policy in the Resource Center.